The Doggfather furthers his business empire.Snoop Dogg is looking to inject his own brand of west coast style into the skateboarding world with a new range of boards and accessories.
Devised by Snoop's younger brother, Bing Worthington Jr, the Snoop Dogg Board Company (SDBC) will produce both long and short skateboards, along with a line of 'lifestyle/high-end' Snoop Dogg luggage and travel bags, which will launch in January 2006.
"Bing Worthington, Jr., Snoop Dogg's brother, came to us with a vision of bridging these two industries together because there is already so much crossover between skateboarding and the Rap/hip hop market," said Duane Pacha, President of Pentagon Distribution, who will distribute the products across North America. "These guys work as hard as us, so it was a perfect fit."
"We are excited to work with the Pentagon group," adds Worthington, who also plans to release his debut album later this year. "These guys are definite hustlers in this business. With our music industry connections and concerts, we know this project is going to get big. We are down with skateboarding and want to get more music fans into skateboarding."
Worthington's debut, "Lubrication", recorded under the name of his rap duo, Lifestyle, with his partner, DJ Quik's cousin, Hit, is set for release later this year on Lethal Entertainment.
