The band to donate any profits gleamed from Live 8 exposure to charity.
The Who are the latest big name act to pledge increased record label profits to Live 8, it has been revealed.
Just yesterday, Pink Floyd frontman David Gilmour urged artists who had performed at Saturday's Live 8 event, and subsequently benefited from the huge global exposure, to donate any profits made from an increase in record sales this week to support the Live 8 initiative. Pink Floyd saw a massive 1343% increase in sales of their 'Echos: Best Of' album the day following Live 8, while The Who's 'Then and Now' wasn't far behind, with an 863% increase.
"This is money that should be used to save lives," Gilmour told press yesterday.
A spokesperson for the Who today added: "The band are impressed with what Pink Floyd are doing, and should there be any significant extra royalties coming in they will look to doing the same." Keane and Annie Lennox, amongst others, have also both pledged to donate additional profits to charity, reports the BBC.
The biggest winners were:
1. Pink Floyd - Echoes: The Best of Pink Floyd (1343%)
2. The Who - Then and Now (863%)
3. Annie Lennox - Eurythmics Greatest Hits (500%)
4. Dido - Life for Rent (412%)
5. Razorlight - Up All Night (335%)
6. Robbie Williams - Greatest Hits (320%)
7. Joss Stone - Mind, Body and Soul (309%)
8. Sting - The Very Best of Sting & The Police (300%)
9. Travis - Singles (268%)
10. Madonna - Immaculate Collection (200%)
A digital download of Paul McCartney/U2's duet of 'Sgt. Pepper's Lonely Hearts Club Band' was also released this week to support the cause. Rush-released just an hour after it was recorded on the London stage, Universal Records have pledged to give 100% of profits to the Live 8 trust.
The release is thought to be the fastest-ever worldwide commercial download release from a major music event. It has been achieved by the co-operation of the artists, the Live 8 organisation and the event's broadcasters, working with the Universal Music technology team and dozens of online music outlets. Guinness World Records is closely monitoring this aspect of Live 8, to see if the achievement qualifies for a Guinness World Records seal of approval.
Meanwhile, stars are lining up for one last push tonight as the Live 8 finale gets underway at Edinburgh's Murrayfield Stadium. Performing are The Corrs, Travis, Texas, Snow Patrol and Ronan Keating, amongst others.