The historic city of Rome has been announced as the 2004 venue for the
MTV European Music Awards, MTV have revealed.
Returning to Italy for the first time since 1998's Milan event, the Awards will take place in a purpose-built tented structure at Rome's famous Tor Di Valle, Rome.
'To me, Rome offers the perfect location for the MTV Europe Music Awards, combining the beauty and awe-inspiring history of an ancient European past with a modern vitality and a vibrant music scene." MTV Networks Europe President & CEO Brent Hansen said. "MTV has always wanted to bring the Awards to Rome. The city may have an awesome history of staging spectacular events that goes back to ancient times, but we can confidently promise the people of Rome a show like they've never seen before!'
The 2003 Awards in Edinburgh electrified the whole city with a series of music events in the run up to the show and an outdoor 10,000 person live music event simultaneous to the Awards. The event was dominated by sensational hostess Christina Aguilera, and Justin Timberlake who won three awards including Best Male and Best Album and Best Pop.
As host city, Roma joins the ranks of Edinburgh (2003), Barcelona (2002), Frankfurt (2001), Stockholm (2000), Dublin (1999), Milan (1998), Rotterdam (1997), London (1996) Paris (1995) and Berlin (1994), which have all provided inspirational backdrops for past MTV Europe Music Awards ceremonies.
