Simon Cowell has branded a big money deal to promote Viagra as a "f**king insult".
The music mogul was reportedly offered a cool £1m to become the new face of the men's sex-drive booster pill, but reveals that despite the massive fee, he considered the whole incident a tad embarrassing.
The 48-year-old American Idol judge says, "Last year my agent rang me and said: 'You've been offered an incredibly big deal. It's to be the face of Viagra.'
"And I just said: 'Sorry, but that has to be a f**king insult.'"
