Paul McCartney is hoping to re-name the iconic London Eye landmark to promote his forthcoming DVD anthology release and could even perform for fans in the huge structure.
The new release "The McCartney Years" is due out on November, and the cover artwork recently inspired him to look towards the riverside wheel as a source of inspiration for promoting the DVD and CD. McCartney has revealed how he'd love for the Eye to renamed for a day, with his album artwork displayed down the 130 metre wheel for the whole of London to see.
"The whole idea came together after a series of meetings in Macca HQ. The artwork for the DVD cover is a stylised close-up of Sir Paul's eye - and that got the team thinking," a source close to the former Beatle tells the Daily Mirror.
"It occurred to them that the other most famous eye in the world was, of course, the London Eye and they immediately tried to work together."
McCartney is even in talks to play a special show in one of the pods - but fan's shouldn't expect an invite for the 25-person capacity space. "It's ambitious but his people are determined to make it happen and Sir Paul may even perform a one-off show in one of the pods to make it even more special."
"Macca loves London and to be the face and name of the Eye - albeit just for a short time - would be a massive honour that he would cherish."
