If you thought electro-pop had gone the way of the knackers yard lately it may just be that you haven’t heard Heads We Dance quite yet. The East London threesome have just released their debut album, Love Technology, with the help of those lovely people at This Is Fake DIY. All eighties synths, nineties rave and ideas of retro-futurism, we think it’ll bitch slap La Roux off the stage at Glastonbury and back into the scout hut disco where she belongs.

So, the new record’s out. What can we expect?
Love Technology, combines our two main loves: current electro/dance music production and classic pop melodies! All our songs start out as piano and vocal demos so first and foremost have to have strong vocal melodies. We then deconstruct them in the rehearsal room and studio before putting them back together with sounds, parts and production tricks we steal from dance records, particularly stuff off labels like DIM MAK, INSTITUBES and Ed Banger. Aside from the music, the album is loosely based around themes of communication, human interaction and love.

Where did you record it?
We started recording ‘Love In The Digital Age’ and ‘You Are Never Alone With Model 21’. The original idea was to create a record like Primal Scream’s Screamadelica - a mix of traditionally structured songs and dance tracks. It took us just over 18 months to cram all the music and ideas we had into 40 minutes, and along the way we completely reworked several tracks so that they would be as fresh sounding as possible when the album came out. As a result we were mixing the last tracks to be recorded (‘The Gold City’ and ‘Low-Carbon Life’) in the reception of the mastering studio while the rest of the album was being mastered!

Who produced?
We produced the album ourselves as we felt confident in our ideas for how the album should sound and preferred to allow time for experimentation rather than be forced to record the whole thing in a week with a producer who might not have understood our aims. When we started recording the album there weren’t many electro/synth-pop acts about and we didn’t want to sound like an indie band with a token Microcor. Having said that we did have mix engineer Simon Gogerly, who has worked with all sorts of high profile acts like New Order and U2, to polish some tracks up for us! We’ve also got the album to sound extra punchy by having it mastered by Nilesh Patel who mastered loads of our favourite records like Daft Punk’s Discovery, The Presets’ Apocalypso and the Justice album.

You’ve also got a mix tape out. What’s on it?
Our most recent mixtape is an exclusive for the Pure Groove record shop which is free with every CD copy of our album. It’s a collection of tracks which influenced Love Technology and includes tracks by people like Vangelis, Sebastien Tellier, Walter Carlos, Justice, David Bowie and Kraftwerk.

Are you pop?
Yes, we definitely are! We’ve always loved the way that pop acts like Madonna or Pet Shop Boys have used contemporary dance music production on their records - so we're that kind of pop.

Pop music seems to be going through a resurgence right now…
I think pop music is in as healthy a state as always. The Lady Gaga album is a current HWD favourite and Britney's Circus is great too. I think the only difference at the moment is that pop is becoming more credible thanks to Little Boots, La Roux et al. Ultimately, the best thing about it all is that melody is becoming more important again and indie, as well as mainstream, artists are being more adventurous in the studio and on stage by putting on a proper show.

OK. So, Heads We Dance, tails we…
...Wish we had a tenner for every time someone asked us that!