Flo Rowland cut her musical teeth at the age of 15 fronting Worcester grunge-survivalists Five Percent, before going on to be lead singer and lyricist for the prog-funk outfit Meridian Point.
Through all this she still managed to write and perform her own brand of solo acoustic music, drawing on all the influence she’d been exposed to in order to create her own individual style. Self-described as “The voice of a husky angel, soaring over a rhythmic and catchy guitar”, she has been described by others as having tunes which are “ballsy and raw” with a voice that ranges from “femininely sweet to savagely dusky depending on the moment, and the theme”
However you choose to describe her one thing can be agreed upon, and that is the level of success she has achieved over the last 18 months. Flo brought her penchant for the acoustically diverse to the main stage of the Chickenstock Festival in 2007, wowing the early morning audience and providing the perfect start to the last day of revelries.
From there, and completely under her own steam, Flo has gone on to play all over the Midlands, gracing the stage and entertaining crowds in venues throughout Coventry, Nottingham and Birmingham; as well as gigs closer to home in Worcester, Stratford and Stourport. 2008 saw her break through on to BBC Hereford & Worcester, performing live on the Friday Introducing Session, part of the BBC Introducing brand. This performance got her a call back to headline the BBC Live stage at the Worcester Music Festival; a festival at which she played five different gigs over three days such was the demand for her appearances.
