The Game, a.k.a. Californian rapper Jayceon Taylor, has sold over 5 million albums worldwide and has collaborated with the likes of Dr. Dre, 50 Cent and Snoop Dogg. In 2006 he won the ASCAP (American Society for Composers, Authors and Publishers) Pop Music Award for his tracks 'How we do' and 'Love it or hate it'. The Game's arrival on the West Coat rap scene, and consequently around the world, has marked the beginning of a new era in rap music, with The Game himself proclaiming that he is about peace not war. His grime sound and distinctive voice coupled with hints of 90's old skool have all put The Game in the running as one of the biggest names in rap. Ever steeped in controversy The Game has ongoing fueds with other rappers. The Game has previously had rivalries with Suge Knight of Death Row Records, Joe Budden, Yukmouth, as well as Jay-Z, Memphis Bleek, and the Young Gunz of Roc-A-Fella Records. The most prominent and newest rivalry is with 50 Cent and G-Unit.